Profile - Alex Cox

W. Alex Cox, DC
Mount Horeb, WI

Alex practiced for 41 years. He joined the Gonstead clinic in 1964 after a short stint in Lake Geneva, WI. He, along with his brother Doug, purchased the Gonstead Clinic in 1974.

His start in chiropractic was initiated by his two uncles that were chiropractors: Alexander Storrie and Byrce Storrie. Alexander graduated from Palmer School of Chiropractic in 1920 when the program was still full-spine. Byrce graduated later in 1937 when HIO was taught. Byrce switched to full-spine after attending a Gonstead class, as they were initially called, in the late 1950s. At his uncles request, Alex attended his first Gonstead seminar in 1961. At the time, Palmer school was still teaching HIO. Soon Alex met Gaylord Culp, a practicing chiropractor in Lake Geneva, WI, at a seminar who invited him to take over his practice while he (Gaylord) went to practice with Dr. Gonstead in Mt. Horeb.

Alex graduated from Palmer in 1964 and immediately started practice with his brother Doug Cox and Jerry McAndrews, later president of Palmer. In August he moved to take over Gaylord's practice.

Backing up, Alex's first career was in the automotive business. He graduated from the once famous General Motors Institute in Flint, MI and started work in his home state of New Mexico. Alex worked for a Chevrolet-Cadillac-Buick-Oldsmobile dealership but when the automotive business got hit with tough times he decided started to think about attending chiropractic school. He finally started at Palmer School of Chiropractic in 1961.